D2 Creative

D2 Creative is a digital agency specializing in healthcare, life sciences, and medical technology clients. As part of the in-house team, I led the visual and UI design efforts across D2’s internal marketing ecosystem, ensuring the agency’s brand, website, and materials reflected the level of work we delivered for clients.

My responsibilities included website UI design, brand guidelines, a social media design system, and long-form content design such as whitepapers and pitch decks.

D2’s website and internal marketing materials had not been refreshed since 2015. While the content was still relevant, the visual presentation felt outdated and no longer represented the agency’s capabilities or point of view.

Key challenges

• Refresh the look and feel without rewriting core content

• Simplify a dense site structure while preserving depth

• Create a system that was easy to maintain and update internally

• Reduce reliance on custom development for everyday changes

• Create a timeless, modern visual identity that would age well

• Design flexible templates for ongoing content updates

• Improve clarity and flow across case studies and service pages

• Establish consistent visual systems across web, social, and marketing materials

The redesign focused on clarity, structure, and consistency, allowing the work to speak for itself.

Website UI

• Rebuilt the homepage and interior pages using a modular, section-based layout

• Simplified case study presentation to support easy content additions

• Emphasized large typography and whitespace for readability and hierarchy

• Used gradients selectively to add depth and unify the brand

Design systems

• Created brand guidelines to ensure consistent application across teams

• Built a scalable social media template system for ongoing campaigns

• Designed whitepapers, pitch decks, brochures, emails, and landing pages using shared visual patterns

This approach allowed the brand to feel cohesive across all touchpoints while remaining flexible for future needs.

The refreshed D2 site and internal design systems delivered a cleaner, more confident brand presence, without increasing technical overhead.

Results

• A modern, streamlined website aligned with agency positioning

• Simplified case study templates for ongoing use

• Reduced need for custom layouts and dev support

• A cohesive visual language across web, social, and marketing materials

• Strong internal branding builds trust before a client ever reaches out

• Modular UI systems reduce friction for growing teams

• Maintainability is as important as visual polish in agency environments

Project Lead · In-House UI Design · Brand Systems · Web Design · Social & Marketing Design